LEGAL
Cookie Notice
Effective from: 4 September 2026 · Version: 2.0
How this works
When you first visit, a panel asks you to choose. Until you choose, nothing at all is stored on your device and nothing is requested from anyone else — no analytics, no behavioural signal, no video player, not even the cookie that remembers your answer.
- Accept — we set the analytics cookies in section 2.
- Reject — only the cookie recording your choice is set. The site works exactly the same.
- Manage preferences — choose analytics on its own.
Consent is never assumed. Continuing to browse is not consent, closing the panel is not consent, and there are no pre-ticked boxes.
Video and podcast players are separate, and do not depend on the choice above. They never load on their own. Each shows a button naming what it will load, and nothing reaches the provider until you press it. See section 3.
How to change your mind
Cookie settings, in the footer of every page, reopens the same choice and applies it at once. Withdrawing analytics deletes the analytics cookies already on your device — brix_tense and brix_visit are gone the moment you save.
You can also clear cookies in your browser. That works, but it is not how you withdraw consent from us — the footer control is.
Google Analytics data goes to Google, which may combine it with other data it holds. The behavioural class does not: it stays with us. Where your data travels is in section 7 of the Privacy Notice.
3 · Embedded video, podcast and chart — nothing loads until you press play
80 pages on this site carry a player or a chart from a third party: 26 YouTube, 1 Vimeo, 52 Acast, 1 Datawrapper. None is in the page when it arrives. You see a button naming the provider and saying what pressing it will do. Until then no request is made and nothing is stored.
Pressing the button is your consent for that one player or chart, on that one page. It does not carry over, and it is not affected by your answer to the panel above. Reload the page and it is a button again.
YouTube players load from youtube-nocookie.com, which delays Google's cookies until you actually play. It does not stop Google receiving your IP address and the page you are on — nothing but not loading the player does that, which is why the button exists.
YouTube / Google — 26 pages. Cookies set on Google's own domains once the player runs:
| Name | Domain | Purpose | Duration | Class |
|---|---|---|---|---|
VISITOR_INFO1_LIVE | youtube.com | Functionality, analytics, recommendations | 6 months | Analytics / personalisation |
YSC | youtube.com | Security; prevents other sites acting as you | Session | Security |
PREF | youtube.com | Playback and page preferences | 8 months | Functional |
__Secure-YEC | youtube.com | Spam and fraud detection, advertiser billing integrity | 13 months | Advertising (in part) |
SOCS | google.com | Your cookie choices on Google properties | 13 months | Functional |
AEC | google.com | Fraud detection protecting advertiser billing | 6 months | Advertising (in part) |
NID | google.com | Advertising to signed-out users | 6 months | Advertising |
IDE | doubleclick.net | Personalised Google advertising on non-Google sites | 13 months (UK/EEA) | Advertising |
test_cookie | doubleclick.net | Checks whether cookies are supported | 15 minutes | Functional |
Vimeo — 1 page.
| Name | Purpose | Duration | Class |
|---|---|---|---|
vuid | Analytics for the video owner | 2 years | Analytics |
player | Playback preferences | 1 year | Essential to the player |
flags | Provider feature flags | 1 year | Essential to the player |
player_clearance | Bot prevention | 7 days | Essential to the player |
cf_clearance, _cf_bm, _cfuvid | Cloudflare bot management and rate limiting | 1 year / 30 minutes / session | Essential to the player |
Acast — 52 pages. Acast is the odd one out and we would rather say so than bury it. When you press play, Acast AB (publ), Kungsgatan 28, 111 35 Stockholm, Sweden, receives your IP address, the address of this page, and which episode you asked for. As measured on 3 September 2026 it stores nothing on your device — no cookie, no local storage. We keep the button anyway: it costs you one press, it makes the choice yours, and it protects you if Acast changes what it does.
Datawrapper — 1 page. One blog post carries a chart, not a player, and it behaves differently again. When you press Load chart, Datawrapper GmbH, Kreutzigerstraße 26, 10247 Berlin, Germany, receives your IP address, your browser details, and the chart you asked for. Datawrapper's own privacy policy states it does not collect your IP address for this purpose, but it also states, in its own words, that "to monitor this we use a self-developed, self-hosted tracking system with cookies" — so, unlike Acast, Datawrapper does set a cookie on your device when the chart loads. Datawrapper does not publish that cookie's name or how long it lasts, so we cannot state it here — we say that plainly rather than guess.
None of these players or charts is necessary for BriX's own service. That is why none starts by itself.
Joint controllership for embedded players
Where a website embeds third-party content that transmits visitor data, the site operator and the provider are joint controllers for the collection and transmission of that data — CJEU, Fashion ID (C-40/17). We embedded the players and the chart and we benefit from them, so it applies to us for YouTube, Vimeo, Acast and Datawrapper alike. Your press is your consent; it does not move the responsibility.
The essential terms, published under Article 26(2) GDPR:
- BriX is responsible for making sure nothing loads before you press, for telling you what pressing does (the button and this page), and for handling your requests about that collection-and-transmission moment.
- The provider is responsible for everything it does with the data once it has it, under its own privacy policy, including its security and how long it keeps it.
- You may exercise your rights against either of us for the part each is responsible for. Write to info@brix.consulting and we will act on our part and point you to theirs.
International transfers
Google, Vimeo and Acast are established outside Slovakia and some transfer to the United States. Datawrapper is established in Germany, inside the EU, so no international-transfer safeguard is needed for it. The safeguards for the others are in section 7 of the Privacy Notice.
Changes to this list
When we add or remove a cookie we update this page and raise the version of the consent record, which makes the panel ask you again. Your previous answer is never silently extended to something new. Where a change alters how a purpose is described — not merely which cookie serves it — any behavioural score built under the old description is reset when you answer again.
Strictly Necessary Cookies
| Name | Domain | Description | Expiration |
|---|---|---|---|
| cc_cookie | brix.consulting | Remembers the privacy choice you made here: which categories you allowed, when you allowed them, and which version of this list you were answering. Without it you would be asked again on every page. | 182 days |
| brix-theme-mode | brix.consulting | Not a cookie: a value kept in your browser's local storage. It remembers whether you chose the light or the dark theme. It is written only when you switch the theme yourself, it is never sent to us, and it says nothing about you beyond that one preference. | Until you clear your browser's storage |
Analytics Cookies
| Name | Domain | Description | Expiration |
|---|---|---|---|
| _ga | brix.consulting | Set by Google Analytics on this site's own domain. It tells one visitor's browser from another so we can count how many people read a page rather than how many times it was opened. | 2 years |
| _ga_7583RTM6BF | brix.consulting | Set by Google Analytics on this site's own domain, one per property. It keeps the state of your current visit, so a series of pages read in one sitting counts as one visit. | 2 years |
| brix_tense | brix.consulting | This site's own behavioural cookie, and the one worth reading twice. It holds a score built from what you read here, which is our impression of why you came, along with the moment that score was last touched, a name for the sitting you are in, and up to 64 short hashes that stop one behaviour being counted twice in the same sitting. Those hashes belong to the sitting and are dropped whole when it changes; they are not kept for the life of the cookie. The score halves every 30 days on its own, so what you did recently always outweighs what you did months ago. You keep the score itself on your device. What leaves it is the class it produces and the name of the signal that produced it, going to a server we run so visits and signals can be counted by kind. Nothing that identifies you or your browser travels with them. It goes to no one else, not Google, not an advertising network, not anyone. We keep no identifier that leads back to you. It is written only after you allow analytics, and withdrawing that consent deletes it. | At most 180 days. That is a ceiling we ask for, not a promise: some browsers, Safari among them, delete cookies of this kind after about 7 days. |
| brix_visit | brix.consulting | This site's own cookie, holding one number: the moment your visit's clock started. It is how the site tells a quick look from a long read, and it names the sitting the hashes above belong to. It is written only after you allow analytics, and withdrawing that consent deletes it. | Ends with your browsing session |

