EP2 - Unlock The Power of Behavior Engineering in Digital Transformation March 28, 2024 | 3 min Read | Originally published at www.linkedin.com
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EP2 - Unlock The Power of Behavior Engineering in Digital Transformation

Hey there, fellow digital warriors🧑‍🎤! Remember when we talked about how AI won’t swoop in and save your digital transformation woes? Well, guess what? I’ve got some juicy follow-up for you, and it involves a little something called behavior engineering.

Now, I know what you’re thinking – behavior what now? 😱 Don’t worry, I’ve got your back. Let’s break it down in simple terms.

Behavior engineering is like the secret sauce behind successful digital transformations. It’s all about understanding how people tick, how they behave, and how they interact within your organization. Think of it as a roadmap for reshaping attitudes, habits, and culture from the ground up.

But here’s the kicker – behavior engineering isn’t just some fluffy theory 🧑‍🏫. Oh no, it’s backed by hard science, with roots in neuroscience, psychology, sociology, and more. We’re talking about real, tangible strategies that actually work.

So, why does behavior engineering matter so much? 👉 Well, picture your organization as a big, intricate ecosystem. There are a million moving parts, and if you want to make meaningful changes, you’ve got to understand how they all fit together. That’s where behavior engineering comes in.

By tapping into the principles of behavior engineering, you can identify the 🗝️ key levers for change, design interventions that pack a punch, and 🌡️ measure the impact of your efforts over ⌛️ time. It’s all about getting to the heart of what makes your team tick and using that knowledge to fuel your transformation journey.

Whether you’re battling resistance to change, struggling to get buy-in from your team, or just feeling lost in the maze of digital transformation, behavior engineering is your secret weapon 🏹. It’s the key to unlocking untapped potential, unleashing innovation, and driving lasting change from within.

So, let’s roll up our sleeves and embrace the power of behavior engineering. Trust me, your organization will thank you for it. It’s time to revolutionize the way we approach digital transformation – one behavior at a time.


Get ready for what’s next ⏭️! In the upcoming articles, I’ll delve into the world of systems thinking and the theory of constraints, and how these concepts intertwine with my groundbreaking Key Behavior Indicator (KBI) framework. Stay tuned for a deep dive into observing behaviors at every level of your organization, from individuals to teams, and beyond. It’s time to revolutionize the way we understand and drive change in the digital age!


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Michele Brissoni

Michele Brissoni

🌟 Crafting Elite SW Development Organizations 🌟

With over 20 years of experience, Mike, orchestrates digital transformations like a …