Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, …
Hey there, digital warriors! ⚔️
Over the past few episodes, as we challenged our whitepaper with world-class investors, three brutal truths came into focus:
Mediocrity is a leadership choice. It’s not a bug, it’s a tolerated default. Leadership can evolve. But only through applied neuroscience-coaching and behavioral engineering. Organizations can’t improve what they can’t see. Most don’t even have the systems to detect mediocrity in the first place.
Today, we’re stitching everything together into an even sharper awakening, and to help us break it down is Ute Mercker, Healthcare sector Investing Director at IBB Ventures.
We invited Ute because healthcare is one of the most compliance-heavy investment sectors on Earth. It’s a world built on certifications, audits, and regulations designed to protect human lives. But even there, compliance alone is never enough.
Healthcare, Aviation, and Automotive are industries where compliance isn’t just about ticking boxes; it’s literally about preserving life and avoiding death. And still, software has broken through them:
🙀 So if even the best-regulated industries can’t survive poor software…
What chance does IT have without real engineering excellence?
That’s the question we’re diving into today.
In Healthcare, towering frameworks like the CE Mark, ISO 13485, and the EU Medical Device Regulation (MDR) govern the development and deployment of life-critical devices. Endless audits, stringent risk management protocols, and quality management systems shape the industry’s daily operations. On the software side, standards like HL7 for data interoperability, IEC 62304 for software life cycle management, and ISO 14971 for risk analysis ensure that even the code operating inside these devices upholds safety principles.
Aviation takes this rigor even further. Organizations must comply with FAA certifications, EASA regulations, and DO-178C standards for airborne software systems. Every subsystem, every line of code, and every maintenance checklist is subject to exhaustive validation. Mastery here is enforced not just through process, but through endless simulations, real-time stress training, and forensic-level audits after every incident.
Automotive may rival or even exceed aviation in compliance obsession. Engineers navigate ISO 26262 for functional safety, ISO/SAE 21434 for cybersecurity, and UNECE regulations for over-the-air software updates. Over it all looms ASPICE (the Automotive Software Process Improvement and Capability Determination framework), an enormous system attempting to map, rate, and improve automotive software processes at scale. On top of that, independent bodies like TÜV SÜD and MISRA standards exist to safeguard technical implementation.
And yet, despite these towering walls of compliance, people died. Lives were lost. Careers and entire industries were wrecked.
Let’s be brutally honest:
The idea that compliance equals safety is not just naive. It’s a blasphemy.
☝️ Because no checklist can truly test software.
✌️ No static code coverage tool can verify real-world behavior.
🤯 Indeed, cheat it to 100% with zero test is possible!
🫵 Edge cases aren’t uncovered by paperwork. They’re revealed through engineering excellence!
And when software is left unchecked because of a lack of engineering excellence, even in the most regulated sectors, it bypasses every control and detonates at the center of the system. 💥
Compliance doesn’t build immunity.
Only real software engineering excellence, paired with strong social contracts and ethical boundaries, can.
🔦 In the dark, that’s your spark. 👇
Now let’s take an honest look at the IT industry.
Today, anyone with a few weeks of YouTube tutorials can pass a coding interview. No ethical oath. No behavioral, social, or technical excellence is tested in canonical hiring systems. No continuous mastery is expected at any level.
And impostors? They slip in the moment you post a vacancy. What happens next looks like Homer Simpson’s infamous attempt to build a bookshelf: overconfident hands, no real understanding, and chaos covered with a smile.
IT Leadership still believes that a badge on the website means “we’re secure.” But under the surface, the rot is real:
Unlike doctors, pilots, or automotive engineers, we don’t hold ourselves to any mastery standard. Somebody jokes about XP and TDD. They call Pair Programming “hippie stuff.” They dismiss excellence as a luxury, then wonder why everything breaks.
But AI and Quantum are rewriting the rules… Vibe Coding has become the new recipe for burning investor money and, someday, maybe even lives.
💊 If your company is software-driven, this is your red pill moment.
Once leadership awakens to the cost of mediocrity, there’s no going back.
As we understood in the previous episodes, they must begin with themselves, not just by changing strategy, but by undergoing a neuroscience-coaching-driven evolution that rewires their decision-making, sharpens their ethical lens, and sets a new behavioral role-model for the entire organization.
But personal awakening isn’t enough. Leaders must then act on two fronts.
Not financial KPIs. Not Net Promoter Scores.
We’re talking about a data-driven, bias-free behavioral assessment that scans your entire organization, from boardroom to engineering trenches, and reveals where mediocrity is hiding in plain sight.
This is the only way to surface the socio-technical fractures before they become your next collapse.
This isn’t about one-shot training sessions. This is about building an in-house, culture-embedded upskilling system that, using behavioral science, rewires how software is built, discussed, reviewed, and improved across every level of the organization.
😍 In software-driven companies, there is no alternative. You need the SW Craftsmanship Dojo®. The unique platform engineered to reflect the same standard of engineering excellence found in Formula 1. And when paired correctly with AI as a tool (as I’ll reveal in this episode with Ute around minute 56:10), it unleashes superhuman capabilities across your entire value chain.
This isn’t a nice-to-have.
It’s the new baseline for companies aspiring to join the Olympus of software development. It’s no coincidence that every unicorn built on software has cultivated an engineering culture that echoes the two decades of field-proven research behind the Dojo!
If you’re leading a tech-driven company, here’s exactly how to begin:
🎯 From there, we’ll handle everything:
This is your starting block. Not your finish line.
Because in the world that’s coming, compliance won’t save you.
Engineering Excellence will.
sit back and enjoy the full interview with Ute Mercker. Let it inspire the evolution you’re about to unleash inside your organization.
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Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, …