Hey there, digital warriors! ⚔️

What happens when two investors challenge your research… and end up proving it right?

This isn’t just another podcast. It’s a live sparring match. Part intellectual duel, part human conversation between me and Calm Capital’s founders, David Horne and Marty Balkema.

Two investors with more than just a sharp nose for high-potential deals. These guys build companies where people actually want to work. Where growth doesn’t kill happiness. Where leadership doesn’t hide behind dashboards. And where profitability isn’t earned by burning people out.

We set up the episode to test the Unicorns’ Ecosystem. To challenge its core and the research around it.

Instead, we found alignment. 🤝

Turns out, the very thing they’ve been doing quietly for years is one of the core principles. Their approach to business, grounded in care, clarity, and long-term stewardship, mirrors the very essence of our behavioral engineered framework to sustainable scale high-performing organizations. It validates what the Unicorns’ Ecosystem is built on:

• Socio-technical evolution, anchored in deeply human-centered organizations.
• Stewardship instead of transformation. Patience instead of pressure.
• Coaching to support people in an evolutive process to heal and prevent emotional traumas.

Same core tenets. Same outcomes. Different starting points and observation angles.

And it all ties back to the one thing we exposed last week:

Mediocracy isn’t a failure. It’s a leadership choice.

But here’s the twist…

Marty and David didn’t just agree. They revealed their powerful antidote:

stewardship.

A quiet force that fights mediocrity from the boardroom to the teams. Not by pressure. Not by hype. But by coaching people to rise, evolve, and win together.

🙀 Stewardship, Not Transformation

David and Marty are the archetypes of builder investors. They scale software-first companies by solving real problems with clarity and intent. Their strategy is simple but rare:

• Stewardship over transformation.
• Long-term environments instead of short-term wins.
• Investing in people before product.
• Leading with patience and support, not pressure.

I came in with a full arsenal to expose the secret ingredients of their formula:

• Our fourteen years of research whitepaper,
• Latest reports on GenAI and its quiet demolition of SW engineering culture.
• Scarcity of SW engineers, with data from thousand developer assessments.
• Studies on digital transformation failures with related disengagement and burnout.
• A personal obsession contrasting the precision of Formula 1 and traditional engineering with the wild-west of software, where standards are optional and quality is luck.
• The SW Craftsmanship Dojo as our ultimate benchmark to showcase what excellence really looks like.

What followed was not just a conversation. It was one of the most grounded, eye-opening debates we have ever had on digital excellence, cultural rot, and what it really takes to rewire leadership before the system eats itself:

two investors, whose strategy stewardship, not transformation, echoed everything the Unicorns’ Ecosystem was engineered for.

“When we buy a company, our job is stewardship. We cast a vision, break it into bite-sized chunks, and coach the teams to move forward. It’s not command and control. It’s about creating a place where people feel agency, hope, and momentum.” - Marty Balkema

Their thesis? Build calm, patient environments that breed confidence, not chaos. Don’t chase hype. Don’t push frameworks. Don’t outsource transformation.

Instead:

coach the people, steward the system, evolve at every level.

It aligns perfectly with our research and our Unicorns’ Ecosystem:

• In-House farm to create real software engineers, not just code typists.

• Social analysis to catalog, decode, and ethically evolve team culture.

• Leadership coaching to support management itself to role-model change to teams.

• Purpose to bridge vision and goals with human behavior, from boardroom to backlog.

Turns out the Calm Capital philosophy proves that:

“Mediocre organizations can evolve into high-performing ones. But only if leaders set the bar, coach the climb, and model the behaviors themselves. For a human-centric place of sustainable evolution.”

That’s the real human engine most transformations miss, and investors ignore. And that’s where our conversation naturally led…

🎯 Even CEOs Need a Coach

Somewhere along the career ladder, the market sold leaders a lie:

That once you’re in the C-suite, you’re supposed to have it all figured out.

But as Marty put it so clearly:

“Whether you’re an entry-level staff person or an executive, the stakes are higher as a leader, but those people need encouragement too. They need grace too. They need to know it’s okay to fall and get back up.” - Marty Balkema

And no, it’s not just about resilience. It’s about support. Having someone in your corner when the pressure spikes, the roadmap melts, and everyone’s looking at you for answers. That’s why we don’t just coach tech teams.

• We coach the leaders.
• We turn boardrooms from battlegrounds into systems of engineered wisdom.

We help investors anchor their strategy to human behavior; because that’s the only lever that consistently converts effort into economic outcomes.

Sustainable growth doesn’t come from scaling frameworks. It comes from rewiring people together. When you enable virtuous human behaviors, you build business models that last. Chasing returns without investing in how people behave and interact is just gambling. And the odds? Terribly low, almost null.

But when you coach teams and leaders to act with clarity, ownership, and purpose… you stop betting. You start engineering. And success becomes predictable.

So, if you’re sitting in the boardroom wondering why everything feels stuck, start asking the questions no one dares to say out loud:

• Are the leaders in this room truly supported to make the right decisions?
• Have we coached them to endure the pressure of a market built on mediocrity?
• Did we equip them to evolve the organization—or are we just hoping that money and tech will do the job for them?

If you can’t answer those with conviction, then you already know what’s missing.

Contact us 📨 We’ll show you the behavioral friction clogging your organization, and how to unlock its full human potential.

Because the real bottleneck isn’t what you’ve been trying to fix until now.

It’s leadership, left alone without the tools to sustain human evolution at the speed of tech.

And let’s be honest… that speed is already too fast for most organizations to embrace without help.

📽️ Coaching Over Chaos: The Future of Leadership

🎧 Immerse yourself into stewardship with Marty & David, the builders who proved that coaching leadership is what truly transforms organizations.

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