Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, โฆ

Hey there, digital warriors! โ๏ธ In this weekโs deep dive, weโre connecting the dots between a blisteringly honest conversation with VC Oussama Glilah and a philosophical exchange with Bob Marshall-two different arenas, one universal truth:
Mediocrity is installed. And it starts at the top.
Letโs unpack what that really means.
Most organizations don’t fail because they lack tools or talentโthey fail because leadership tolerates dysfunctional behaviors. When the top brass chooses optics over action, status over substance, they create a culture of what I call “lipstick pace status.”
Everything looks good… until you scratch the surface and smell the fish.
Oussama nailed it:
“Mediocrity doesnโt happen by default. Itโs installedโby leadership.”
And that installation process? Itโs invisible, neurological, and systemic.
My exchange with Bob Marshall on culture couldnโt be more relevant here. We talked about mirror neurons, behavioral prompts, and memeplexes. Hereโs what emerged:
Culture is mainly the echo of observed behavior.
People don’t follow slides. They follow signals; behavioral prompts. If the leadership avoids conflict, praises the compliant over the competent, or rewards flashy deck-slingers instead of engineers in the trenches, those signals ripple. Behaviors get copied. The system silently rewards mediocrityโand boom, culture is locked ๐.
When that culture kicks in, you get:
And thenโฆ war breaks out. The company is doomed. Goodbye tier-A talents, sayonara Unicorn status!
But Oussama said it best. Thereโs a way out:
โSometimes when youโre stuck, youโre stuck. But mediocrity can be foughtโif leadership has the will.โ
Eventually, the board notices. ROI is flatlining. Growth is stalling. Competitors are outpacing. But metrics? Still green. Welcome to the golden vanity shell!
Suddenly, the board fractures ๐ฅ:
The usual outcome? Slash budgets to simulate short-term ROI, at long-term expense. Year after year: layoffs, re-orgs, cosmetic change with no DNA shift. Meanwhile, tech evolves. Tier A talent walks. And the company slides into irrelevanceโstill clinging to the digital transformation dream.
Or, as Oussama put it:
โTrillions were spent in digital transformation last year. But only 7% of companies saw any returnโthey didnโt upscale the human side.โ
The Fortune 500 tells the rest of the story: Companies that donโt evolve, die. There is no plan B. You evolve your peopleโor you become history.
So whatโs the alternative? Hope and pray for ROI? Or engineer an org where evolution is in the DNA?
Or, as Oussama puts it:
โWhat really helps organizations go beyond ineffective frameworks? Satisfying Maslowโs hierarchyโjob security, community, esteem. Thatโs what unlocks self-actualization and real transformation.โ
The SW Craftsmanship Dojoยฎ as the cornerstone of the Unicornsโ Ecosystem is the behavioral engineered way where:
Thatโs why Oussama was crystal clear:
โYou donโt find talents on the street. You breed them in your company.โ
And the best part? Itโs measurable. Itโs scalable. Itโs boardroom-ready โ .
Because letโs be real. When you look at the data on growth, disengagement, and burnout across your organizations, fellow digital warriors, itโs clear: thereโs massive room for improvement. And it starts with awareness.
Mediocrity isnโt just a riskโitโs a choice. One you can stop making today.
Youโve seen the symptoms:
๐ง You need only 30 seconds to fix it:
Thatโs it! Weโll show you how to evolve your orgโnot just fix it.
This is how we solve boardroom wars from the inside outโwith environments where everyone wins:
๐ง Tune into the full podcast with Oussama.
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Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, โฆ