Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, ā¦
Hey there, digital warriors! āļø In this weekās deep dive, weāre connecting the dots between a blisteringly honest conversation with VC Oussama Glilah and a philosophical exchange with Bob Marshall-two different arenas, one universal truth:
Mediocrity is installed. And it starts at the top.
Letās unpack what that really means.
Most organizations donāt fail because they lack tools or talentāthey fail because leadership tolerates dysfunctional behaviors. When the top brass chooses optics over action, status over substance, they create a culture of what I call ālipstick pace status.ā
Everything looks good⦠until you scratch the surface and smell the fish.
Oussama nailed it:
āMediocrity doesnāt happen by default. Itās installedāby leadership.ā
And that installation process? Itās invisible, neurological, and systemic.
My exchange with Bob Marshall on culture couldnāt be more relevant here. We talked about mirror neurons, behavioral prompts, and memeplexes. Hereās what emerged:
Culture is mainly the echo of observed behavior.
People donāt follow slides. They follow signals; behavioral prompts. If the leadership avoids conflict, praises the compliant over the competent, or rewards flashy deck-slingers instead of engineers in the trenches, those signals ripple. Behaviors get copied. The system silently rewards mediocrityāand boom, culture is locked š.
When that culture kicks in, you get:
And then⦠war breaks out. The company is doomed. Goodbye tier-A talents, sayonara Unicorn status!
But Oussama said it best. Thereās a way out:
āSometimes when youāre stuck, youāre stuck. But mediocrity can be foughtāif leadership has the will.ā
Eventually, the board notices. ROI is flatlining. Growth is stalling. Competitors are outpacing. But metrics? Still green. Welcome to the golden vanity shell!
Suddenly, the board fractures š„:
The usual outcome? Slash budgets to simulate short-term ROI, at long-term expense. Year after year: layoffs, re-orgs, cosmetic change with no DNA shift. Meanwhile, tech evolves. Tier A talent walks. And the company slides into irrelevanceāstill clinging to the digital transformation dream.
Or, as Oussama put it:
āTrillions were spent in digital transformation last year. But only 7% of companies saw any returnāthey didnāt upscale the human side.ā
The Fortune 500 tells the rest of the story: Companies that donāt evolve, die. There is no plan B. You evolve your peopleāor you become history.
So whatās the alternative? Hope and pray for ROI? Or engineer an org where evolution is in the DNA?
Or, as Oussama puts it:
āWhat really helps organizations go beyond ineffective frameworks? Satisfying Maslowās hierarchyājob security, community, esteem. Thatās what unlocks self-actualization and real transformation.ā
The SW Craftsmanship DojoĀ® as the cornerstone of the Unicornsā Ecosystem is the behavioral engineered way where:
Thatās why Oussama was crystal clear:
āYou donāt find talents on the street. You breed them in your company.ā
And the best part? Itās measurable. Itās scalable. Itās boardroom-ready ā .
Because letās be real. When you look at the data on growth, disengagement, and burnout across your organizations, fellow digital warriors, itās clear: thereās massive room for improvement. And it starts with awareness.
Mediocrity isnāt just a riskāitās a choice. One you can stop making today.
Youāve seen the symptoms:
š§ You need only 30 seconds to fix it:
Thatās it! Weāll show you how to evolve your orgānot just fix it.
This is how we solve boardroom wars from the inside outāwith environments where everyone wins:
š§ Tune into the full podcast with Oussama.
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Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, ā¦