EP16 - The Future of Data in Digital Transformation July 11, 2024 | 3 min Read | Originally published at www.linkedin.com
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EP16 - The Future of Data in Digital Transformation

Hey there, fellow digital warriors! ⚔️

Welcome back to the Forge of Unicorns! Last time, we talked about why organizational assessments are key for real evolution 🌱, not just by-the-book transformations 📚. Today, we’re diving into how the Unicorns’ Ecosystem uses data to help organizations make smarter decisions and drive true evolution. Buckle up, because we’re about to explore the future of data in digital transformation!

Let’s get started! 🚀

The Future of Data in Digital Transformation

Data is the backbone of any successful digital transformation. It guides decision-making, spots areas for improvement, and measures progress (and yes, failures are part of progress!). But it’s not just about collecting data; it’s about understanding and using it effectively. That’s where the Unicorns’ Ecosystem and its Domain Driven Design concepts come into play with our mantra:

Stop Transforming, Start Evolving 🌱

At BriX Consulting, we believe in the power of continuous evolution. Using data as a feedback loop, we avoid subjective, short-sighted decisions. We focus on where the data belongs, never ignoring the human element connected to it. By utilizing both historical and real-time data, we ensure adaptive and responsive growth, helping you achieve digital excellence.

Why the Unicorns’ Ecosystem Stands Out

Unlike traditional, by-the-book digital transformations, the Unicorns’ Ecosystem places humans, their skills, and behaviors at the heart of transformation. Our adaptive, data-driven approach emphasizes continuous observation, learning, experimentation, and improvement, fostering evolution beyond rigid frameworks.

As showcased at Agile Alliance #XP2024, the Unicorns’ Ecosystem is built on interconnected modules tailored to specific personas (behavior-archetypes) that need to evolve for organizational growth.

Unicorns' Ecosystem Component Diagram and related deployment sequence

Every module integrates with the five-layer initial organization assessments but doesn’t stop there. The KBI observation component collects additional crucial Key Behavioral Indicators (markers). These markers expand the data pool, correlating experiments with outcomes, and raising digital excellence while aligning with your company’s DNA.

Using data and markers with OKRs, organizations can adjust their evolutionary path in real-time. This adaptability is the essence of evolution, contrasting with rigid, by-the-book transformations that fail to tailor frameworks to unique needs.

The Importance of Data in Decision Making

Making decisions without data is like trying to navigate a maze blindfolded—it’s a gamble. That’s why the Unicorns’ Ecosystem is different. We make data our best 🤝 friend, and here’s how we do it:

Assessing the Organization: We start with the comprehensive assessment that measures interconnected aspects across five layers of your organization.

  • Continuous Improvement: Constantly upskilling your people through our active learning dojos, enhancing knowledge, mastery, and social interaction.
  • Tracking Progress: Utilizing Key Behavior Indicators (KBIs) to monitor progress, correlating experiment outputs and social outcomes to maintain momentum.
  • Aligning Goals: Aligning OKRs with the organization’s vision, using behavioral data to measure change and progress towards goals, and adapting them based on continuous experimentation.

By leveraging data with OKRs, we ensure timely course corrections in your evolutionary journey. This adaptability, driven by intensive data engineering and data mining, is crucial. Managing five layers of organizational data plus over 150 KBIs requires robust skills to identify patterns and correlations. This is the future of data engineering in complex digital transformations, empowering thousands of employees and teams to evolve effectively.


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Michele Brissoni

Michele Brissoni

🌟 Crafting Elite SW Development Organizations 🌟

With over 20 years of experience, Mike, orchestrates digital transformations like a …