Visionary Digital Evolution Strategist
Rooted in Formula 1 excellence, with over 30 years in IT starting as a child in the 1980s, …
𝗦𝘂𝗺𝗺𝗲𝗿 🏖️ 𝗕𝗿𝗲𝗮𝗸 😎
𝗧𝗵𝗲 𝗙𝗼𝗿𝗴𝗲 🔥 𝗼𝗳 🦄 𝗨𝗻𝗶𝗰𝗼𝗿𝗻𝘀 🛑 𝘀𝘁𝗼𝗽𝘀 𝗳𝗼𝗿 𝗮 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝗱 𝗦𝘂𝗺𝗺𝗲𝗿 🏖️ 𝗕𝗿𝗲𝗮𝗸 😎 𝗯𝘂𝘁 𝗹𝗲𝘁’𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗮𝘀𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝗜 𝗷𝘂𝗺𝗽 𝗼𝗻 𝗺𝘆 🏍️
What started as a bold experiment in 2010… has become a massive dataset fueled by battlefield tests, real use cases, and hard-earned scars.
And one truth keeps surfacing:
❝Like in Formula 1 🏎️ and MotoGP 🏍️, technology alone is useless without the right humans. You don’t win a championship with the car. You win with a team that unleashes… the driver’s best through every apex.❞
After 𝟲𝟬+ 𝗲𝗽𝗶𝘀𝗼𝗱𝗲𝘀, 𝟭𝟮𝟬+ 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗖𝗘𝗢𝘀 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿 𝗮𝗹𝗼𝗻𝗲, and 𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗻𝗼𝗻𝘀𝘁𝗼𝗽 𝗔𝗜 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 → as CEO of my own company → as NED for clients → and with my partners at SW Craftsmanship Dojo®…
Our newsletter 📰 and podcast 🎧 𝘛𝘩𝘦 𝘍𝘰𝘳𝘨𝘦 𝘰𝘧 𝘜𝘯𝘪𝘤𝘰𝘳𝘯𝘴 sparked global conversations: 📍 From Los Angeles boardrooms 📍 To Malaysia Venture Studios.
We sat down with: • PE dealmakers and venture studio builders • Behavioral scientists and software rebels • CTOs who rediscovered the joy of coding • Visionary CEOs scaling SaaS with soul
Together, we asked the hard question:
👉 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 📈 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻 𝟮𝟬𝟮𝟱?
We connected the dots between bleeding-edge tech and human performance. And here’s what we confirmed:
• Culture trumps strategy—𝗯𝘂𝘁 𝗼𝗻𝗹𝘆 𝘄𝗵𝗲𝗻 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝗱𝗮𝘁𝗮 & 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 • Most transformations fail due to 𝘂𝗻𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗱 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗱𝗿𝗶𝗳𝘁 • GenAI hype is drowning CEOs & CTOs in promises • Companies are witnessing an AI-driven rise in tech debt • Software isn’t a black box anymore; it’s a 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝘀𝘆𝘀𝘁𝗲𝗺
💬 Feedback from the field has been humbling: “You finally articulated what we felt but couldn’t name.” “This isn’t just informative. It’s a 𝘱𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘷𝘦 model beyond Accelerate.” “You’ve made behavioral engineering understandable and investable.”
It wasn’t easy. We had pushback. Skeptics. We earned every download, every comment, every believer.
🙏 And for that, we thank you.
𝗡𝗼𝘄 𝘄𝗲 𝗽𝗮𝘂𝘀𝗲, 𝗻𝗼𝘁 𝘁𝗼 𝘀𝘁𝗼𝗽, 𝗯𝘂𝘁 𝘁𝗼 𝗿𝗲𝗰𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗲. 🛠️ This August, we take a break to reflect, refine, and return stronger.
🚀 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗸𝗶𝗰𝗸𝘀 𝗼𝗳𝗳 𝗮 𝗻𝗲𝘄 𝘀𝗲𝗮𝘀𝗼𝗻 featuring: 🔥 Exclusive episodes with elite VCs/PE leaders on SaaS performance 🧠 A full deep dive on 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘷𝘴 𝘊𝘳𝘢𝘧𝘵𝘴𝘮𝘢𝘯𝘴𝘩𝘪𝘱 in the AI era 🔍 More behind-the-scenes on how AI is reshaping our model 👤 New chapters of the fan-favorite “𝘐𝘯 𝘵𝘩𝘦 𝘏𝘦𝘢𝘥 𝘰𝘧 𝘢 𝘊𝘌𝘖” miniseries
Now it’s time to prepare my motorbikes for an August on the road. ✌️ 🏍️💨
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